| Turkey Leading Tourism Market |
05.06.2007
Turkey’s competitiveness among the leading tourism markets increases EkoTürk News Agency / Ankara 05 June 2007.Turkey passed Spain in the special report of Germany’s leading tourism sector magazine “Tourist Report”, in which 12 Mediterranean and Black Sea region countries serving to German market were evaluated, and ranked the second following Balearic Islands. According to the full statement provided by the Ministry of Culture and Tourism, the special “The Competition Gets Harsher” report that was prepared by the leading German sector magazine Tourist Report revealed the fact that Turkey has been getting stronger and stronger in terms of competitiveness in the leading tourism sectors. The report, which was prepared via the evaluations of 34 jurors working in tour operators, tourism companies and enterprises, considering 9 different criterion including hotel quality, service-price equilibrium, tourist diversity, marketing, infrastructure, service quality, airport transportation facilities, image and general evaluation, ranked the destinations that are mostly preferred by German tourists. The report elaborated on Balearic Islands, Turkey, Spain, Canary Islands, Egypt, Portugal, Italy, Morocco, Greece, Tunisia, Croatia and Bulgaria, the tourism tendencies towards who have been changing recently. Turkey ranked ahead of the 3rd ranking mainland Spain and appeared the second following the leader Balearic Islands in the “General Evaluation” category of the report, and Turkey is evaluated to make a good start to the year 2007. Turkey passed 3 destinations in Spain and ranked the first in terms of Hotel Quality. Underlining that it is possible to find the highest quality hotels of the Mediterranean region in Turkey, the report pointed out the fact that 80 percent of the jurymen evaluated Turkey to be “Good” or “Very good” in this category. The report that said "Same as in 2006, Turkey preserves its position of being the first in service-price balance in 2007.” stated that as experts show “red card” to Croatia in this perspective, they congratulate Turkey. The report emphasized the fact that it is a joyful improvement for Turkish tourism that Turkey overshot Canary Island and grasped the first place in the category of “Service Quality”, which is the category that the jurors attach the greatest importance and very difficultly give points for, and rose by 3 places in the category of “Marketing”. The report added: "The effective advertisement campaigns turned out to be a huge success and carried Turkey from the 4th to the 3rd place in image ranking. Rising by two places in ‘Airway Connection', Turkey overshot Spain and took the 2nd position.” According to the report, while Spain appeared in the first place in ‘Providing Versatile Tourist Opportunities’, Turkey took the second place by rising by one place and Egypt fell by one place to the 3rd.
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